Define potential innovation
Source ideation partners
High Level Activities:
- Define alternatives for the proposed solution to attain the result.
- Solutions can be product focused or process focused.
- Solutions can include partnering with other firms or M&A activity.
- Source the potential innovation.
- Find new break-through technology within universities
- Identify development of new services business for large hardware manufacturer
- Create rules and governance for management of big data
- Reposition core capabilities to fit with modern day marketing themes