Continuum: Ideate

Innovation Ideate

Generate ideas

Define potential innovation

Source ideation partners

High Level Activities:

  • Define alternatives for the proposed solution to attain the result.
  • Solutions can be product focused or process focused.
  • Solutions can include partnering with other firms or M&A activity.
  • Source the potential innovation.

Ideation Examples:

  • Find new break-through technology within universities
  • Identify development of new services business for large hardware manufacturer
  • Create rules and governance for management of big data
  • Reposition core capabilities to fit with modern day marketing themes